Wednesday Wisdom (#13)
Issue 13: Chicago, My Kind of Town, Worldconnectors, Mere-exposure, Netflix
Hey everybody š,
Greetings from Chicago.
Itās been heartbreaking to watch the events unfold over the last few days around the country and here in my own neighborhood. Itās hard to come up with the right words in this situation and I certainly donāt feel qualified to. Iāve been trying to listen to different perspectives, offer my support where possible, and educate myself.
I live my life with the idea that every person should be treated with respect, no matter where they come from or what they look like. Iām outraged that we live in a time where systematic racism against African-Americans still exists and a lack of leadership in our country is not making things easier.
Packy McCormick wrote a terrific newsletter this week highlighting resources where we can educate ourselves and helpāI highly recommend reading his post.
I published a new essay called Chicago, My Kind of Town. Iāve been working on this idea for the last month and itās one of the most personal things Iāve ever written.
Itās about my experience moving a lot as a kid, growing up in Chicago, and defining what home means to me. My hope is that readers will ponder the same question for themselves.
Hereās an excerpt:
In the last scene ofĀ The Wizard of Oz,Ā Dorothy wakes up surrounded by her family. She looks around to see the faces of the people she loves and says, āthereās no place like home.ā Dorothyās repetition of the phrase āthereās no place like homeā condenses the meaning of what home means for each of us. Home is a place we associate with familiarity, love, and safety.Ā
People always ask me where Iām from. Depending on how much time we have, my answer is entirely different. The question of where home is should be simple, but it hasnāt always been that way for me.
If āwhere are you from?ā means āwhere were you born?ā then Iām from Russia. If it means āwhere did you grow up?ā then itās Israel, Canada, and the United States.Ā
By the time I was 12 years old, my family moved to our fourth country and seventh city. Since then and for the last 20 years, the Chicago area has been where I live. When I think where I want to live for the rest of my life there is no question thatās Chicago.
If you missed last weekās newsletter, you canĀ check it out here. I wrote about the Internet Tidal Wave, Instant Pot, Inklings of Oxford, Friendship Paradox, and more!
Interesting Things I Learned This Week
Worldconnectors & the new mainstream
Iāve been reading the book Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career so this brilliant post by Marc Geffen on his Vivid & Vague newsletter caught my attention.

Worldconnectors donāt necessarily set out to build. They set out to think, to create art or synthesize information, to infect others with ideas and feelings. They are highly generative and prolific. But their power is not a matter of top-down impact; they donāt make things go viral at will. Worldconnectors are experts atĀ setting the conditions for organic virality.Ā
Studying Worldconnectors can help shake us free from the lazy assumption that follower counts and impressions = influence. We like these metrics because they are a short cut, an abstraction from the living, breathing, sometimes very messy network that underlies any system where people are involved. But ā as the Worldconnector shows us ā weāre glazing over a lot of sociological and mathematical meaning by being so obsessed with pure reach.
A quick look at social network analysis and graph theory. Here, Worldconnectors are unique, highly valuable nodes in a network.
Examples of Worldconnectors are:
John Mayer
Sam Harris
Megan Rapinoe
Action Bronson
Mere-exposure Effect
This is what happens when people look at photographs of themselves and their friends that were either regular or inverted as if seen in a mirror.
We prefer the regular photos of our friends because thatās how weāre used to seeing them, but we like the inverted photos of ourselves because thatās how we see ourselves when we look in the mirror.
Netflix Helping Members
You know that sinking feeling when you realize you signed up for something but havenāt used it in ages? Netflix shared that the last thing they want is for people paying for something theyāre not using.
Netflix is now asking everyone who has not watched anything for a year since they joined to confirm they want to keep their membership. If customers donāt confirm they want to keep subscribing, Netflix will automatically cancel their accounts.
The inactive accounts represent less than half of one percent of Netflixās overall membership, so it wonāt put a dent in their bottom line. But in these times where people are trying to be conservative with their spending, itās a good PR move.
We hope this new approach saves people some hard earned cash.ā - Eddy Wu
The Ultimate Cheatsheet for Critical Thinking
Consciously developing critical thinking skills takes thought-provoking discussion and equally thought-provoking questions.
This cheat sheet is a set of questions to ask yourself when you encounter new (or visit old) ideas and information. These questions provide great conversation starters and fillers.

Tweet of the Week
Amen, Ramses.
Photo of the Week

A few businesses in our neighborhood had their windows broken and some were looted on Sunday night. What struck me immediately was how many people were out the following morning helping clean up and support local business owners.
I truly hope things will get better. I will try to do my part to educate myself, break my own patterns of ignorance, and most of allālisten to people who do not look like me.
Letās be nicer to each other.
Thanks for reading and until next week,
Lev
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